Oakthrift Corporation Limited, the company behind a number of well-known branded home and garden products successfully introduced Plant-It(R), the paper that grows into flowers last year to the UK Market and now it's coming to the retail parks with Homebase.

Plant -It paper is made from a unique manufacturing process which impregnates paper made from recycled cotton with wild flower seeds. When planted, each handmade seed paper sheet acts like mulch to retain moisture for the seeds. So when someone has finished with the card they simply plant it indoors or outside following the simple instructions included, and they will be amazed at how it will grow into beautiful flowers.

Following the strong growth in the "Grow your own" market, Homebase were quick to recognise the uniqueness of the product and agreed to introduce a range of Plant-It gift cards which will go on sale from the end of this month (October 2009) in 220 of its stores.

Chief Executive of Oakthrift, Lloyd Freedman, is naturally excited "Homebase is right behind Plant-It and they immediately could see what a brilliant product this will be for their stores since it conveys that all important environmental message to recycle. Governments around the world are encouraging everyone to recycle, so what could be better than to send someone a card that when they have finished with it, the card is merely planted and it grows into flowers. The promotional side of Plant-It was launched earlier in the year through our promotional umbrella division with great success and as a result has given rise to new retail opportunities which we are developing."

Freedman is confident of further growth [pun alert], "There has been an extremely positive reaction from everyone who see Plant-it for the first time and the interest in Plant-it has been was truly phenomenal. We are delighted that Homebase is behind our product and we are confident that the range of cards being stocked will sell through very quickly"

The Public's increasing appetite for eco friendly products will ride perfectly on the back of the success of the "Grow your own range" in Homebase and now shoppers will easily be able to buy Plant-it cards from their local branch of Homebase and fully demonstrates their green credentials when sending family and friends a Plant-it card."

Website: http://www.plant-itcards.com

You could always make your own seeded-paper adding an extra craft element to the gift and personalising it further [see video].